A Brief Digression

Up to here

Things that are on the verge of making me want to punch a kitten: Augmented Reality - Unless you can explain it to me in a way that doesn't make it sound like an "upload your photo" tool in reverse I'm going to think you're full of it. JK's Wedding Video or whatever it's called… Continue reading Up to here



While emergent and seeker-sensitive churches that are looking to be more engaging or whatever add big screens and funny pictures, I'm both condemned and comforted every Sunday when my Pastor regularly points to the only visual that's necessary: the cross.

Marketing Madness

Marketing Madness in 60 Seconds: 7/31/09

Advertising/Marketing The upfronts are finally beginning to move forward and the networks are finally starting to log some sales. It's not like commercial time is flying off the shelf though, and the take for networks might be in the $1 - $1.5 billion range, down from over $9 billion last year - even though they're… Continue reading Marketing Madness in 60 Seconds: 7/31/09

Film Distribution, Finding An Audience

Finding an Audience: Distribution Notes for 7/31/09

Theatrical The debate continues as to whether 3D exhibition is still building steam or is leveling off as measured by per-screen takes and such. Home Video Studios used the Comic-Con get-together to try and drum up interest in their upcoming home video releases, an effort to staunch the bleeding that's been going on in that… Continue reading Finding an Audience: Distribution Notes for 7/31/09

Movie Marketing, Picking up the Spare

Picking up the Spare: The Hangover, Transformers

The Hangover Tucked into a story about how entertainment and lifestyle sites are weathering the advertising downturn alright - and sometimes even growing - is a bit about how "what's cool" filter Thrillist ran a campaign for The Hangover that culminated in a New York City party (cause that's what Thrillist does) with over 1,000… Continue reading Picking up the Spare: The Hangover, Transformers

Movie Marketing, Quick Takes

Quick Takes: 7/31/09

An effort by 20th Century Fox to get some "viral" chatter for I Love You, Beth Cooper has backfired. They paid a high school valedictorian to end her speech with a declaration of love for a classmate in much the same way the movie portrays, an attempt to show how the movie has inspired kids… Continue reading Quick Takes: 7/31/09