Danny Sullivan hits one of my biggest frustrations, which is that too many mainstream news outlets - many of whom complain loudly about bloggers ripping off their content and them not ranking highly enough in searches - have online CMSs that include expiring URLs. Content dies after a certain period of time, with the original [...]

Advertising Marketing PR, Movie Marketing Madness, Online, Out of Home, Print, Television, Tie-Ins, Wireless

Movie Marketing Madness: Harry Potter & the Half-Blood Prince

Harry Potter and his friends are, in the film franchise world, entering their sixth year of learning the world of magic and wizardry at Hogwarts. They've been through all sorts of trials and tribulations together and, in addition to preparing for exams and such, they're also preparing for what they feel will be the ultimate [...]