Marketing Madness

Marketing Madness in 60 Seconds: 6/26/09

Advertising/Marketing Yes, the FTC is looking into paid placements of online mentions that aren't fully disclosed by the author. But I'm hoping that what Andy Beal says is right and that most writers won't have to worry about it since there's nothing wrong with what they're doing. For those worried, a simple bit of disclosure [...]


QOTD: 6/26/09

Jon Fine: But can we please agree to stop using each major breaking news story as an excuse to flog your favored hobby horse, whether it’s “new media can’t do what traditional media can” or “old media is sluggish and nonresponsive”?

Film Distribution, Finding An Audience

Finding an Audience: Distribution Notes for 6/26/09

Home Video Redbox's kiosks are taking business away from Netflix. It's not that surprising since those kiosks very much serve the hits-driven head of the Long Tail consumer market and so are going to be attractive to the pedestrian traffic that their placement in McDonald's restraurants and outside Walgreen's stores draws in. Online/On-Demand You can [...]

Movie Marketing, Picking up the Spare

Picking Up the Spare: Terminator, Star Trek, Transformers, Watchmen

Terminator: Salvation James dropped me a line to let me know he had snagged an online ad that Visa created as part of a promotion they were running for Terminator: Salvation. Star Trek Star Trek - and Terminator - was among the most searched topics in the month of May according to Nielsen. The report [...]