agency-chair-bigBladimiar Norman has joined publicity agency 42West as their new head of digital marketing and communications. Norman has previously been at Paramount Vantage, Warner Bros. Home Entertainment and Sony doing online marketing in some shape or form and will bring that expertise to the agency, which does a lot of movie marketing.

Stephanie Sperber will head up the newly created Universal Partnerships and Licensing division, a creation resulting from the combination of previously separate licensing and partnership units. The new division will have control over all promotional partnerships and licensing deals for the studio’s properties.