So newspapers keep pointing to the massive numbers of dollars Google makes on advertising as proof that it, Google, needs to start sharing some of that money with papers. A key claim is that Google makes more from selling ads that appear against search results containing links to the paper's content than the papers are … Continue reading How much?
Brand placement agency L.A. Office has launched LAOfficeLounge.com as a social networking and online marketplace for brand marketers and entertainment producers to meet each other and find opportunities for brand placement within TV shows and movies. The site launched a little while ago and allows members to create their own profiles, blogs and more as … Continue reading LAOffice.com brings marketers and entertainment companies together
I was rereading some of the stuff I had both written myself and which others had written in early 2006 recently. I was honestly a little surprised by the tone of some of the posts, especially in regards to the role businesses had to play in social media marketing and online word-of-mouth. The prevailing attitude … Continue reading The evolving role of businesses in social media