Marketing Madness

Marketing Madness in 60 Seconds: 5/8/09

Advertising/Marketing YouTube is reminding some of its top content producers that placing their own ads in their videos violates the site's terms of service. YouTube and owner Google obviously don't want producers selling their own ads for a variety of reasons, ranging from the simple fact that it cuts them out of the ad dollar [...]

Movie Marketing, Picking up the Spare

Picking up the Spare: Star Trek, Wolverine

X-Men Origins: Wolverine The company that produced the tie-in video game for the film used some of the same tactics movie marketers do, including creating what amounts to a teaser trailer for the game that shows no footage from either the game or the movie but instead features action from the protagonist's point of view. [...]