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$5 Cover: A community time capsule and cross-platform case study

While audacious in some elements of its distribution plan and release strategy, director Craig Brewer’s latest film, $5 Cover, is intimate in its story and reverential almost – almost – to a fault in the world it’s portraying. $5 Cover is set in the world of the local Memphis music scene and features real life … Continue reading

Movie Marketing Madness: Star Trek

Download PDF: MMM-251-Star-Trek “Reboots” are all the rage in Hollywood when it comes to reviving a franchise that’s seen as either irreparable in its current state or simply too long in the tooth to be attractive to the current audience. The Incredible Hulk, Batman Begins and others have all either ignored their big-screen predecessors and … Continue reading

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