Marketing Madness

Marketing Madness in 60 Seconds: 4/24/09

Advertising and Marketing Someone has gone out on a limb and speculated that the addition of Oprah Winfrey to Twitter could bring more everyday people to the micro-blogging service. You think? All that online chatter, especially in the form of blogs and forums, can be mined by companies looking for real-time consumer feedback. Those insights… Continue reading Marketing Madness in 60 Seconds: 4/24/09

Film Distribution

Finding an Audience: Distribution Notes for 4/24/09

Home Video Despite some pessimistic forecasts, Blu-ray disc sales for the first quarter of 2009 are almost twice what they were in the same period of 2008 and some good sets coming later this year might mean the format could actually do well for the movie industry. The Blu-ray market could be helped by the… Continue reading Finding an Audience: Distribution Notes for 4/24/09


Getting Blue Ribbony

I've been reading off and on the "Walking Together - The LCMS Future" report compiled by the Blue Ribbon Task Force on Synod Structure and Governance that was assembled by the Lutheran Church-Missouri Synod. Becoming more well versed and knowing what's going on in the Synod is, after all, one of the goals of the… Continue reading Getting Blue Ribbony

Movie Marketing, Picking up the Spare

Picking Up the Spare: Watchmen, Fanboys, MVA

Watchmen Coffee maker Chock Full O' Nuts has sued both Warner Bros. and Organic Coffee Cartel over the latter's Watchmen tie-in Nite Owl Dark Roast, saying the can it was distributed in is too close to Chock's and therefore infringes on their trademark. Fanboys Fanboys has continued to expand into more and more cities since… Continue reading Picking Up the Spare: Watchmen, Fanboys, MVA


Confessional Lutheranism via OPML

Oh sure, there are the Sacraments (Word, Baptism, Lord's Supper) by which we are given God's grace. But what about OPML? I'd been looking for more Lutheran-oriented blogs to start reading and decided to start by tapping the "Linked Blogs" section of the Brothers of John the Steadfast website. After subscribing to each one individually… Continue reading Confessional Lutheranism via OPML