Tools: Paul Dunay asks whether small businesses need stand-alone websites or if they can make do with Facebook profiles, especially in light of recent changes to how brands can establish a presence there. I don’t think ditching websites completely is a great idea since there are still advantages there, but it’s a conversation that’s still good to have on a regular basis.
Adobe has introduced a set of tools that will allow creators of Flash-based websites to optimize those sites for SEO, something that has often eluded Flash sites since they don’t contain text.
Media: Caroline McCarthy points out that SXSW has been full of people who already believe in the new media revolution but representatives of traditional media, the people who should be looking for answers to the the questions they keep asking, have been notably absent.
A new Nielsen Online study shows that half of the top newspapers saw gains in unique visitors to their websites.
Terry Heaton shares not only the take-aways from but also his interpretation of Pew’s latest State of the Media report, which is pretty gloomy but also provides a roadmap for the future if you read it closely enough.
Advertising and Marketing: A look at the top brand pages on Facebook shows that many of them aren’t official but are fan created, which really ought to tell you something about both people’s enthusiasm and the quality of the official pages companies have created that people are drawn to the unofficial ones.
Bad news for the the former Sci-Fi network: The name change to SyFy was greeted with largely negative buzz on Twitter and, if my reading is any indication, elsewhere also.
It shouldn’t be any surprise that the forecasts for the upcoming TV network upfronts aren’t looking pretty.
A survey of ad agency execs shows that their enthusiasm for online advertising is waning while their opinion of cable TV’s effectiveness is rising.
That actually runs in contrast to a Forrester report showing online media is poised to show continued gains in dollars allocated as the recession continues. Budgets for online media will rise but so will the demand for quantifiable metrics around those efforts,which isn’t a bad thing.
Social Networking: Shock of shocks, Facebook’s decision to give users the ability to make their profiles completely public has been met with a good amount of user unrest.