A Brief Digression

Marketing Madness in 60 Seconds: 2/9/09

staticCorporate Communications: Tim Walker at Hoover’s talks to Powered’s Aaron Strout about how his company uses Yammer (enterprise-level micro-blogging) and what has or hasn’t worked. We use Yammer at Spout for project status and such and it’s been a great tool for team – both departmental and company-wide – communication.

Community Management: Mike Manuel’s chart of what each kind of service offers should convince you that community consultants provide more long-term, sustained value than companies that simply provide the platform.

John Cass shares a good basic outline of the four major factors to successfully building an online community.

Social Media: Social media marketers are always being asked, even these days, what benefits can come out of their efforts and SearchEngineLand has a good list of how to answer that question. It also, thankfully, comes with a good deal of hype-deflating and real perspective on those efforts so it’s very much worth a read.

Likewise this is a solid list of questions to ask yourself before launching a social media marketing campaign. [via TFF]

Advertising: Where for the last few years there was a ton of “will consumers accept advertising on their mobile device” debates raging, it now appears to be both normal and accepted in much the same way other advertising is. Mobile ads are becoming more common and consumer attitudes seem to be very much in the “well, it was going to happen anyway” stage.

With banner ads more or less unclicked on since 1999 and high-quality video content now ubiquitous on the web, more advertising dollars are going to go to video ads in the coming years.

Metrics and Measurement: Nielsen is combining a number of their measurement services into one umbrella in order to bring cross-media numbers to their television station clients.

Search: A Forrester study shows (and I’m going to question this in a later post) that brand loyalty to Google might be hovering at only about 20 percent. That leads, if you buy that, to the notion that there exists a bit of space for niche competitors to come in and steal some of the audience away from the search leader.

Media: Noah Brier points out that media hype, in this case about Facebook’s popularity, has been vastly greater than the social network’s actual growth compared to MySpace, it’s primary competitor.

The syndicated show “The Doctors” has done outstanding in the ratings partly due to its reliance on its website to generate topics from the audience that are then covered on the show.

Sorry, but with wholesalers having problems and major retailers like Wal-Mart cutting the number of magazine titles they carry it’s hard to see the issues plaguing the magazine industry as “minor” regardless of what publishing honchos are trying to tell advertisers.

Wow, I’m really shocked that Rupert Murdoch is in favor of the NYTimes charging for online access. Except not really at all.

Retailing: Amazon continues to do well despite the overall consumer trend of pulling back on spending based largely on discounts and diverse product offerings.

Best Buy and other retailers are using web analytics and a good bit of old-fashioned experimentation to find the sweet-spots for certain consumer behavior in an effort to tweak their offerings as they attempt to survive the currrent recession.