Amazon has signed a deal with Cinetic Rights Management that will have the distributor giving the e-tail powerhouse around 20 titles a month for both its Video on Demand (formerly Unbox) and CreateSpace DVD services.

The pact will bring not only new releases but catalog titles from CRM to the site, which allows people to either view immediately or order DVDs, which are custom created and shipped.

This is a great move by both parties that should bring a number of worthwhile movies to the audience.

Marketing them, though, is still the tough part. Without support from the stakeholders like director, producers or other key people these will continue to languish. There needs to be some audience awareness building in order to get them seen. That’s where some grassroots-type efforts need to come into play and it’s something that cannot be overlooked.