Of course social media is more measurable than traditional media, because there's a definitive action that is tied to that media. It's not dependent on 3X multipliers to determine readership or anything ridiculous like that. How many times did someone read it? Well check the numbers. Duhr.
Zack and Miri Make a Porno Cinematical has the full alternate poster for Zack and Miri Make a Porno that I've only seen in peices before. I never came across the full size one-sheet among any of the official marketing communiques but did see a small part of it used as medium rectangle ad on [...]