WALL-E has been co-opted by Greenpeace for use in a new campaign that’s meant to highlight the tremendous waste of natural resources that goes on in the production of tissues and other similar products. It’s not an actual tie-in, but the character that’s part of the campaign is unmistakeably inspired by Pixar’s environmentally conscious robot.
The Hollywood Reporter revisits the day Heath Ledger died and how it impacted Warner Bros. marketing plans for th emovie.
You can now download the entire half-hour Rain of Madness documentary from iTunes. It’s actually quite funny and manages to raise a desire to see the movie, which I’ve not yet done. There are some spoilers for the movie in there, though, so if you also haven’t seen it consider yourself warned.
Silicon Alley Insider becomes the latest site to pick up on the fact that YouTube launched a whopping new ad format for Tropic Thunder, something I mentioned quite a while ago. TechCrunch and BusinessWeek also mention it, as well as NewTeeVee and PaidContent.
Rob Walker also covers Booty Sweat and the rise in the creation of fictional products for movies.