The demographic everyman

The type of person profiled here, sadly fits into one of two categories in the marketing world:

  1. The embodiment of the worst fears of corporate executives and brand managers that they point to whenever they’re pushing back on doing anything interesting in terms of online marketing.
  2. The embodiment of exactly the kind of person corporate executives and brand managers are trying to appeal to with their online marketing.

And that’s why I have a headache.

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