QOTD: 8/6/08

Scott Monty, on a new outreach campaign being run by Ford:

My belief is that bloggers – the new influencers – should be treated just like media, as they’re publishers, they’ve got communities that care about what they think, and most of all, they’re real people with real opinions. I wanted them to be able to get the inside scoop that traditional journalists are privy to.

I could not agree with Scott more on this.

Categorized as marketing

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.