Advertising Marketing PR

QOTD: 8/6/08

Scott Monty, on a new outreach campaign being run by Ford: My belief is that bloggers - the new influencers - should be treated just like media, as they're publishers, they've got communities that care about what they think, and most of all, they're real people with real opinions. I wanted them to be able… Continue reading QOTD: 8/6/08

Movie Marketing Madness

Movie Marketing Madness: Pineapple Express

The stoner comedy is something that’s especially hard to pull off for a variety of reasons. First off, there’s the issue of whether or not finding comedy in drug use is appropriate or if it’s contributing to the glorification of something we really should be discouraging, especially among young people. Secondly, such comedies are usually… Continue reading Movie Marketing Madness: Pineapple Express

Advertising Marketing PR

The demographic everyman

The type of person profiled here, sadly fits into one of two categories in the marketing world: The embodiment of the worst fears of corporate executives and brand managers that they point to whenever they're pushing back on doing anything interesting in terms of online marketing. The embodiment of exactly the kind of person corporate… Continue reading The demographic everyman