LOTD: 7/15/08

  • Both Jesper Andersen and Farhad Manjoo – the latter in his first column at Slate – engage in the Internet’s favorite pasttime, the questioning of the accuracy of Chris Anderson’s “Long Tail” notion.
  • Jeremiah Owyang rightly points out that not every company needs to be part of the online conversation. It all depends on the audience the company is trying to reach and the stories they have to tell, but that research needs to be at the forefront of any tactics.
  • An interesting diagram on how social media is beginning to invade the enterprise infrastructure.
  • David Griner has one of the most common-sensical and persuasive posts on the Internet’s second favorite recent activity, talking about how the conversation has shifted off of blogs and onto things like Twitter and FriendFeed.
  • The issue of who owns a company blog when the sole writer leaves is something I have some interest in, and I admire Gia’s take on it.
  • PaidContent gets bought by The Guardian and MenuPages gets bought by New York Magazine.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.