Chris O’Brien at PBS’ Idea Lab blog takes us through the process of inventing a Second Life presence from scratch, including acclimating an entire team to just what being in a virtual world means to begin with.
If you’re a talented photographer looking to get some additional exposure, that could come in the form of a deal between the site and Getty Images that will allow the latter to check out the photos on Flickr for potential licensing.
Google has launched Lively, a new virtual world/visual chat engine that…well…I’m not quite sure. It’s got some cool potential, especially in the ways it can be integrated with the rest of the Web. Adverlab has a good write-up of how it works and what it could all mean.
The shortening of URLs – something that’s useful when you’re doing things like pasting links on Twitter – may not seem like it needs a lot of functionality, but I’ll admit that what Bit.ly can do appears to be pretty darn useful in terms of tracking histories and such.
And speaking of Twitter, everyone’s favorite digital media writer/PR commentator Brian Morrisey gets interviewed on The Bad Pitch Blog.
Fred Wilson questions the actual value of some commonly cited new media stats.
An interesting case study-let of how Toyota has used social media for a campaign for the Scion. [via JD]