LOTD: 7/9/08

  • Chris O’Brien at PBS’ Idea Lab blog takes us through the process of inventing a Second Life presence from scratch, including acclimating an entire team to just what being in a virtual world means to begin with.
  • If you’re a talented photographer looking to get some additional exposure, that could come in the form of a deal between the site and Getty Images that will allow the latter to check out the photos on Flickr for potential licensing.
  • Google has launched Lively, a new virtual world/visual chat engine that…well…I’m not quite sure. It’s got some cool potential, especially in the ways it can be integrated with the rest of the Web. Adverlab has a good write-up of how it works and what it could all mean.
  • The shortening of URLs – something that’s useful when you’re doing things like pasting links on Twitter – may not seem like it needs a lot of functionality, but I’ll admit that what Bit.ly can do appears to be pretty darn useful in terms of tracking histories and such.
  • And speaking of Twitter, everyone’s favorite digital media writer/PR commentator Brian Morrisey gets interviewed on The Bad Pitch Blog.
  • Fred Wilson questions the actual value of some commonly cited new media stats.
  • An interesting case study-let of how Toyota has used social media for a campaign for the Scion. [via JD]
  • Now that Google is extending its advertising reach to offline media it’s only natural they would launch a Traditional Media Blog, no?
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