LOTD: 7/9/08

  • Chris O’Brien at PBS’ Idea Lab blog takes us through the process of inventing a Second Life presence from scratch, including acclimating an entire team to just what being in a virtual world means to begin with.
  • If you’re a talented photographer looking to get some additional exposure, that could come in the form of a deal between the site and Getty Images that will allow the latter to check out the photos on Flickr for potential licensing.
  • Google has launched Lively, a new virtual world/visual chat engine that…well…I’m not quite sure. It’s got some cool potential, especially in the ways it can be integrated with the rest of the Web. Adverlab has a good write-up of how it works and what it could all mean.
  • The shortening of URLs – something that’s useful when you’re doing things like pasting links on Twitter – may not seem like it needs a lot of functionality, but I’ll admit that what Bit.ly can do appears to be pretty darn useful in terms of tracking histories and such.
  • And speaking of Twitter, everyone’s favorite digital media writer/PR commentator Brian Morrisey gets interviewed on The Bad Pitch Blog.
  • Fred Wilson questions the actual value of some commonly cited new media stats.
  • An interesting case study-let of how Toyota has used social media for a campaign for the Scion. [via JD]
  • Now that Google is extending its advertising reach to offline media it’s only natural they would launch a Traditional Media Blog, no?

Picking Up the Spare: Wanted, WALL-E, Hancock


An MMOG (massively-multi-player-online-game) has been created that mimcs the “fraternity” idea from the movie, enlisting people who can rise through the ranks of the organization. It was actually released before the movie, according to the story, and was a component in the online buzz-building effort then.


Pixar has given a shout-out to a woman who created a YouTube video showing herself crying at the teaser trailer for WALL-E. The woman was given some Pixar memorabilia and invited her to the movie’s wrap party and everything. It’s a very cool story, the kind of thing that reinforces the notion that Pixar is far from a faceless corporation.


I didn’t include this in the column despite the fact that the story was released before I published more because I couldn’t find a good fit for it more than anything else.

Sony is planning to release Hancock to owners of Sony Bravia sets via Internet download in the period after its theatrical run is finished but before the DVD is released. The download is run through Sony directly, seemingly without the participation of one of the traditional players like a cable company and is likely to honk those people off. I’m curious to see the pricing on this. It’s too limited a test – again, it’s just web-connected Bravia owners – to draw any real conclusions about the viability of breaking the window like this, but is an interesting move nonetheless.