LOTD: 5/2/08

  • Andy Beal dives into a look at the dark side of online reputation management. I’m most struck by the fact the statement that most companies just want to sweep problems under Google’s rug and not actually address the issues that are leading to negative posts, which strikes me as wrong on at least five levels I can count. (CT)
  • Author Buzz Bissinger: Not a fan of the blogs. (CT)
  • It’s repetitive of me to say this is a good post by Chris Brogan on how touchy-feely you need to be when “pitching” bloggers, but you should still read it. (CT)
  • David Armano is celebrating the 100th post to the CriticalMass Experience Matters blog. (CT)
  • The idea that human-powered search should abandon long tail content to search engine algorithms seem to me to be both short-sighted and ridiculous, since human beings should do a *better* job of pointing to content that might not otherwise make it through other filters. Chris Anderson addresses the question and identifies many of the potential problems with such a strategy. (CT)
  • CNN uses the recent ROFLcon as a hook discuss being internet famous. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.