I’m a little disheartened that the CW felt they had to launch a campaign that blatantly involves sex and profanity for their returning, but apparently struggling, show “Gossip Girl.”

Print and broadcast campaign is centered around the text messaging/ email abbreviation “OMFG” (oh my fucking God) and racy images of the show’s attractive young cast gettin’ busy.

You can view the promo spot on AdFreak.