LOTD: 4/7/08

  • Forrester’s Shar VanBoskirk helpfully reminds us that digital and interactive are not necessarily the same thing, with the latter promising some point of actual engagement and interactivity.
  • Also from Forrester comes Josh Bernoff reminding corporate bloggers that it’s actually more disingenuous to refuse to even acknowledge you have competitors than it is dangerous to ignore that reality.
  • A “Facebook strategy” might not be the best thing for every company – that’s just a fact – but that doesn’t mean proposals along those lines should be dismissed out of hand since there’s still good information to be gleamed from the users there.
  • Steve Hall has some informal feedback on new media trust and other related issues based on a panel he attended.
  • Between the New York Times confirming my belief that blogging is going to kill me and Time’s release of its very first Top 25 Blog Index (translation: a bunch of sites that will now appear on a lot of lists built after someone issues a “let’s get this on the blogs” list) I’m losing a lot of my belief that mainstream media can cover the online world effectively and respectfully.
  • Get this – the smaller scale and better opportunities for niche audiences to find the content makes online the perfect venue for small scale video series that have niche audience appeal. I’m not poking at Mark Glaser on this but instead that this keeps being forgotten as series are drawn over to TV that have no chance of survival on TV.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.