Let me just offer one pull quote from the very top of this story by Anne Thompson on how the makers of a hockey documentary found success with online distribution of their movie:
“It is possible to exploit the power of the Internet to sell a movie without a theatrical release — as long as you have a title targeted at a narrow niche.”
OK, I’ll show you one more:
“‘The studios are looking for big-market homerun movies,” explains Gannon. “They’ve ceded the smaller niche films to the indies. We could do it fast and nimble and by the seat of the pants.'”
I will now sit back and adopt a righteous smirk while drumming my fingers triumphantly. More like this, please.