LOTD 3/25/08

We’ve been a little silent here for a while and for that I apologize. As we ramp back up the OTD engine grab a cup liquid caffeine and enjoy the LOTD while pondering just how hard the new Indiana Jones movie is going to rock. (CT)

  • No, social networking and online applications aren’t going to be big income earners. That’s for much the same reason playground parks aren’t big revenue sources. They’re community places.
  • This Search Engine Watch post says public relations people have been involved in search engine optimization efforts for five years or so now. Huh. Could have sworn this was a new concept.
  • Josh Bernoff and Charlene Li have unveiled a new look to their Groundswell Blog in anticipation of the release of their book of the same name.
  • Sarah at RW/W has an interesting post on how to keep up with the conversation as it becomes less centralized on blogs and more diffused to social networks, microblogging and other platforms.
  • Geoff Livingston makes the case for a renewed adherence to bottom-line-impact by social media PR specifically and PR in general as well as a way to ride out the tough economic times we’re in for a while.
  • The fallout from some blogger relations gone horribly, horribly wrong continues to escalate, with Queen of Spain providing a good recap of the SNAFU.
  • While the full usage of Starbucks’ new MyStarbucksIdea community conversation site still remains to be seen, I agree with Mack that it’s a great move in the right direction.
  • LinkedIn now lets you create company profiles, which makes so much sense it’s kind of ridiculous.
  • Interesting dovetailing between Lee Odden’s post asking what your social media strategy is and Jennifer Slegg’s on why social media marketing is important to your business.
  • Yes, reporter blogs make those reporters more human in the eyes of the audience. But they’re real power, I think, is that because of the power of links and comments they also become more conversational, bringing the previously aloof journalist into the community discussion pool.
  • At the same time Starbucks is launching an open community to solicit feedback on its stores from customers and others, Chrysler is launching a closed, private online initiative of just a couple thousand people to elicit the same sort of feedback. Both approaches are completely valid depending on the goals. Whatever the case, it’s good to see that listening is the new black.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.