What Mike Manuel has written here echoes the thinking of myself and others here that a true social media press release focuses on content and not on design. We all have different ideas of how things should be arranged and such, but those are design issues, relegating the discussion to one similar to what you’d have over works of art. The problem is that something that’s beautiful to one pair of eyes is ugly to the next. So there will never be a truly universal social media release format. Indeed even getting an entire internal team to agree on one that’s appropriate for all clients is going to be a significant task.
It’s what our clients say that’s remembered far more than how they said it. That’s why the focus needs to be on putting content on the release page that’s interesting and relevant, points that are easier to agree upon and which have much more value to the end audience.