I haven’t written as much about ooVoo as I might have wanted to or as much as I intended to. Circumstances dictated that I was only able to do one of the two “ooVoo Day” sessions I had scheduled for last week and I’m not sure what I’ll be able to pull off this coming week considering I have some traveling coming up.

But when I did use it it seemed like a very nice software-based video chat tool. The software worked well, without many problems and without any interference in the actual chat experience, which is the key thing. I haven’t tried it on my Mac but will probably have the opportunity to do just that while on the road this week.

As I often do with such tools that I try out I try to spend time thinking about how they might be used for clients. It eluded me for a while but then it hit me.

Often we’re asked to arrange interviews with “key” bloggers in a niche area of coverage or physical location. That’s sometimes hard to do in a way that really fosters a conversation or connection between the interviewer and the interviewee.

But ooVoo could be just that facilitator. If we were able to hook up a client with five or six bloggers for an hour-long virtual roundtable we could almost recreate the idea of the deskside briefing that is pervasive in the traditional press relations media plan for new media execution. The ability to record and grab pictures of the session in progress add instant multimedia assets to whatever the writer then puts up about the interview session.

I think ooVoo is on the right track with what they’re doing. There are some upgrades and additional features that need to be added or issues that need to be resolved (from what I’ve heard and read support for the Mac is iffy at best) but I like what they’re trying to do. And if there’s some way we can be using it to further the conversation between our clients and the media, be it social or traditional, then it can truly be a valuable tool in our belt.