Hollywood is realizing older audiences are contributing to the success of their movies and is looking for more ways to market to them according to Variety.
That shift in thinking is due in part to the general shift in demographics that’s taking place as Baby Boomers age and more of the U.S. population drifts over the age of 44. Those older people are also more loyal (in general) to brands and not bounding around to whatever is popular like their younger counterparts.
A number of movies lately have achieved a good deal of success by attracting an older audience with campaigns geared toward them. Movies like The Bucket List, Rambo and others have all brought in older people that are often ignored