superbowl2008.JPGMack hits many of the same notes, albeit arranged into his own unique and engaging tune, I did the other day when talking about alternative uses for $3 million. He also does the math and figures out what sort of sustainable, conversational programs companies could run that have the potential for much greater long-term return than a simple Super Bowl commercial does.

BTW, it should be noted that Mack, when I Twittered the subject of my column, called me an SOB and decried bloggers going mainstream. Is it bad that this actually made me proud?