Nielsen has launched a blog devoted to discussions of advertising in and around the Super Bowl. The Road to the Big Game blog is reported to be one of a handful launched by the measurement firm around major events, with another one coming soon that will be devoted to the Academy Awards broadcast.

The MediaPost story says the blog is supposed to be an outlet for more informal communications from the Nielsen team, allowing them to sort of think out loud and the posts to date more or less prove that out. It’s also a great example of a corporate blog that really embraces multimedia, with lots of YouTube videos and pictures, as well as linking out to other resources, with lots of pointers to Wikipedia pages and such.

Makes much more sense to START a blog about advertising just before the Super Bowl than to SHUT ONE DOWN just before the game, doesn’t it?