A bunch of stories not specifically about the movie marketing business but with application to that area nonetheless.Almost half of consumers are using the internet to research packaged goods, both in terms of just pure information searching and also for coupons and comparison shopping according to a survey by Prospectiv. Branded sites, e-newsletters and other [...]
Variety reports that sales of physical albums dropped 15 percent in 2007. Sales of digital downloads, on the other hand, grew by 45 percent. Reuters reports that sales of DVDs fell 4.5 percent in 2007, the first time disc sales have dropped significantly after a couple hears of essentially flat numbers. Especially falling were sales [...]
Add Shel Holtz to the list of bloggers writing industry opinion pieces for Brandweek. His first contribution is on using social media as a customer relations contact system and is, unsurprisingly, well worth reading.
If Iron Man turns out as cool as the trailer makes it look like it's going to be, then I'd say hell yes, give Jon Favreau the directorial reins. While it might not make it to screens until 2012 or so, I say it's worth it if Marvel wants to do it right, introducing characters [...]
Marvel has created MarvelKids.com, a new site that's geared toward younger readers. It's filled with information on the Marvel Adventures all-ages titles and is focused on characters that have their own movies, TV shows and other properties. (Iron Man, for instance, is heavily featured.) There's a really cool CG short with Shellhead and Spider-Man that [...]
In honor of the announcement of a new album from R.E.M, here's the video for Bad Day, a song that appeared on a greatest hits album from the band a couple years ago.
Nielsen has launched a blog devoted to discussions of advertising in and around the Super Bowl. The Road to the Big Game blog is reported to be one of a handful launched by the measurement firm around major events, with another one coming soon that will be devoted to the Academy Awards broadcast. The MediaPost [...]