LOTD 11/29/07

  • Online news publishers are exploring ways to re-write the Robots.txt files on their sites to, in their words, more closely mirror the terms and conditions they have for sharing their content. I still don’t buy the argument that Google News and other services are stealing their traffic, but that’s just me. (CT)
  • Along with that comes news that some site administrators may be altering their Robots.txt file to give preferential access to Google’s crawler since they send the most – and best – traffic. (CT)
  • Brightcove.tv, just days after saying it would no longer accept user-generated uploads, is looking toward the future and smartly focusing on building brand loyalty to the site as opposed to making a quick buck and hoping for the best. (CT)
  • OMG, Google is building functionality that would let you tag particular results as more or less important and relevant to what you’re looking for. This will, of course, change the course of the Internet as we know it and immediately result in the downfall of several civilizations as well. Or at least that’s the impression I get from scanning various headlines. (CT)
  • While these tips for enhancing brand marketing are specifically targeted at B2B companies, many of the general concepts enshrined in them are applicable to just about all levels of business. (CT)
  • I never quite got what eBay was going to do with Skype to begin with. Always seemed to me like they were buying it to have one more asset to make the eBay itself more attractive to a potential buyer. Anyway, BusinessWeek says the confluence of recent events may turn 2008 into Skype’s make or break year. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.