LOTD: 11/2/07

  • Associated Press head Tom Curley told a group of conference attendees to stop complaining about the traffic portals are siphoning off and adapt. I disagree with this whole notion that portals are actually taking traffic away and think instead that news media companies didn’t do enough to differentiate themselves in the minds of consumers, consumers that then found that a Google search will take them to the news they’re looking for. Brand loyalty. Learn it, love it. (CT)
  • I don’t care how you gussy it up, I still can’t get past the belief that all Microsoft got for the money it gave Facebook was the opportunity to slap a few banner ads up that people will likely ignore. (CT)
  • In a sure sign of the success Apple is currently experiencing, the Mac user base is now big enough that it’s starting to attract creators of viruses and other malware. Yay? (CT)
  • If you’re in the market for WordPress themes, there’s soon going to be a market for WordPress themes. Founder Matt Mullenweg announced the marketplace that will allow theme developers to display and get paid for their works and for users to easily download and install them on their sites. (CT)
  • The New York Times is adding Blogrunner’s functionality into its technology section to pull in content from elsewhere on the web. This has the potential to open up some great sites to new visitors who have never been exposed to them before. (CT)
  • Both Brandweek and Ben McConnell hit on the idea that there’s nothing more disruptive to your advertising an experience that doesn’t live up to the marketing message. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.