LOTD: 10/31/07

  • David Armano is asking his readers whether digital agencies should be blogging or not and what sort of return they might reasonably expect to see from that. Make sure you read the comments, as all the smart people come out of the woodwork to form a really interesting discussion. (CT)
  • Zillow is now allowing homeowners to make adjustments and corrections to the information on their homes that is displayed. As Andy Beal points out, giving Zillow better information then allows them to better target their ads and position themselves as a more accurate resource, but I have a feeling that’s worth the trade-off. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.