LOTD: 9/7/07

  • Jaffe is announcing some changes at crayon, including the exiting of CC Chapman, and the agency’s refocusing on being more of a consultancy, pushing for thought leadership and vision definition for its clients. (CT)
  • AOL has made official the rumors that have been circulating and is all-but killing Netscape as a social news site, turning the Netscape brand name back into more of a traditional portal. If anyone at AOL has a clear vision about what the company is doing online, I’d like them to raise their hands. (looks around) Didn’t think so. (CT)
  • Josh Hallett has begun a series examining the upsides and downsides of individuals blogging for corporations. (CT)
  • Allison hit me with this link that contains not just the Quote of the Day but the Quote of the Year. (CT)
  • Jeremiah looks at the role of the “Career Blog,” a site not corporate in nature but more devoted to someone’s passion and which becomes an integral part of the personal branding they’re engaged in. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.