LOTD: 8/16/07

  • Mario Sundar has been doing a whole bunch of thinking about social media. He’s got four steps on using social media as part of your corporate communications plan. Mario’s also wondering whether there are real connections that are being facilitated using social networks. (CT)
  • Seems that the addition of all sorts of social media functionality USAToday.com’s pageviews might be dropping off. Good thing this sort of thing isn’t catching on with other pap….oh. (CT)
  • BusinessWeek offers some advice on hiring an ad agency. Somewhere in America Joe Jaffe just threw up in his mouth a little. (CT)
  • BusinessWeek writers are also debating the true usefulness of social networks as a professional communications tool. (CT)
  • You know how they say something is a viable tool when the porn industry embraces it? The same can probably be said for the formation of conferences around a technology, as is the case with widgets. (CT)
  • This survey of the different types of news readers is interesting but it leaves out people who are doing reading in order to create their own content. Just a thought. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.