Younger people are increasingly accessing their entertainment on computers and not traditional devices like TVs.- National CineMedia says ad revenue was up 52.8 percent in the second quarter as more advertisers got into the pre-show ad network it runs.
- Studios get into a bidding war over an unpublished novel by an unknown author. They frenzy was the result of the book being about vampires and studios being desperate for anything they can turn into a movie, especially if it has franchise possibilities.
- Wizard World Chicago, outshone by the recent San Dieago Comic-Con, got a little movie marketing love in the shape of a preview of footage from next year’s The Dark Knight. Only fitting since so much of the movie was shot here in Chicago.
Chris Thilk 