LOTD: 8/13/07

  • Max Kalehoff is talking about how the Freakonomics blog has switched from full-text to partial feeds, a change that came about as the blog became hosted by The New York Times. I’m sure that’s coincidental and that it’s not because the NYTimes is trying to drive page views or anything. (CT)
  • It’s more than a little amusing to me that the “Cavemen” show that was inspired by the Geico ad campaign is having trouble signing insurance-related advertisers. (CT)
  • The bashing of marketing in Second Life continues with this piece in Wired. There are legitimate points in there but it’s kind of ridiculous how quickly the media’s conventional wisdom shifted from “You need to be there” to “Why would you ever be there.” Thankfully people like Neville Hobson are helping to add some perspective. (CT)
  • Time Warner Cable’s new DVR restricts program playback to just the same day the show was broadcast and doesn’t allow you to fast-forward through commercials. It’s kind of amazing how they identified a user need and failed completely to meet that. (CT)
  • Greg Howlett at MarketingPilgrim wonders if self-publishing is actually that great idea based on some of the stuff in his RSS reader. (CT)
  • Jeremiah has a great analysis on the best uses for Facebook and what marketers need to know about the platform. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.