Microsoft will be marketing Halo 3 not so much as a video game but as an entertainment event on par with a movie opening. That means massive promotional effort including tie-ins with Burger King, Pepsi, General Motors and other companies who usually only turn out for movies and such.
Turns out Blockbuster only paid $7 million to acquire Movielink. I’m serious. No really, that’s not a joke. Only $7 million. That’s nothing. If the studios who owned it had sold it for scrap they probably would have gotten that much just for the server space.
Ian Schafer, with his breakdown of online tools versus pure Web sites, might just have proven himself to be the smartest guy in the room.
Jeff Wells says there’s more to Shoot ‘Em Up than just action and gun-play. There’s actually a sly statement on violence and its usage in there that isn’t likely to be apparent to everyone. My desire to see the movie just went up dramatically.
James shares an online ad for the Julie Delpy-helmed romantic drama 2 Days in Paris.
Mark Cuban is offering a new broken-window movie release product to cable operators that he hopes will further prove out his concept that there’s a viable business model there and is using Brian DePalma’s film Redacted as his test subject.