LOTD: 8/7/07

  • One of Wikipedia’s administrators provides a handy checklist of tactics for brand/reputations managers to use when confronted with inaccurate or outright slanderous entries on those whose brand/reputations they manage. (CT)
  • Mack Collier writes a love letter (deservedly) to Feedburner while outlining the ways FB tools can enhance your website. (CT)
  • Both Jeremiah and Mike are talking social media measurement. I especially like the way Manuel slaps around the idea of “reach” as a factor and provides some guidance on turning it from a holdover from the old media era into something is far more applicable to the online world. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.