LOTD 7/17/07

  • Mario Sundar draws upon his own experience with beginning a corporate blog for LinkedIn to define the ten steps that need to be ironed out when deciding to begin a corporate blog. (CT)
  • A new study has shown up that advises marketers trying to reach teens and young adults to utilize the media those in that demographic are using. The findings point out that word-of-mouth is increasingly shifting for these kids to the online world, where they leave comments on social networks and other such tools. (CT)
  • The same sort of conclusions are at the heart of another study that shows newspapers are increasingly being ignored by young people. Moreover, these people aren’t following the news at all, regardless of medium, but newspapers are especially taking a hit because it’s a high-engagement media that doesn’t allow for very much superficiality. (CT)

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.