- Karina Longworth was quoted by Anne Thompson in Variety in a story about how online buzz still hasn’t fully supplanted the power of the professional critic in the minds of most consumers. That’s a fair point but I think that while it’s true for the mainstream it’s not necessarily the case for smaller films and the campaigns that appeal to specific communities.
- MetaFilter goes into the new trailer rating designation that applies to PG-13 films and dives more into red-band trailer strategies.
- The New York Times profiles the writing team behind Transformers and how they strive for movies that have something to say but also feature big explosions.
- National Lampoon is trying to revitalize its brand by focusing on making its own, higher-quality films as opposed to buying or producing cheap, low-brow fare.
- 20th Century Fox has reversed its stance and is now encouraging the maker of a Die Hard video parody it previously demanded be removed to spread it far and wide online.
- Speaking of Die Hard 4, Defamer has a picture of some airborne marketing the studio engaged in.
- Niche production house Legendary will extend its business relationship with Warner Bros.
- So far the summer’s tent pole releases have been performing well, at least in the first week or two of being in theaters.
- Slashfilm says the trailer for Mr. Magorium’s Wonder Emporium will be attached to Ratatouille when it opens this week.
- More coverage of the “green” cross promotions companies took part in as part of the Evan Almighty campaign.