LOTD: Social Networking Edition

  • Businesses are increasingly looking at social networks not as a marketing opportunity but as a way to find new employees and connect team members.
  • A number of online social networks exist specifically to connect people for offline activities. There are also startups popping up all over the place that are geared toward niches and specific interest areas for people who don’t want to get lost in the MySpace crowd.
  • That leads to the next issue, which is the rise of network aggregators that allow people to manage multiple profiles from one interface.
  • A new study shows kids are citing updates from friends they’re connected to as an important source of news, more so than newspapers or other traditional news outlets.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.