LOTD: 6/14/07

  • Looks like Google’s idea to have a party for eBay merchants in Boston during an eBay event wasn’t a good idea after all. The Big G has cancelled its shindig after eBay cancelled its AdWords advertising in the U.S. [via TechMeme] (TB)
  • Make no mistake about it: The deal between NBC and Group M to only pay for TV commercials that are actually viewed instead of using show ratings as the basis for payments is about as huge a shift as they get. (CT)
  • My pal Joy sends along this fascinating item featuring a woman who made a video about presidential candidate Barack Obama. The reason I mention it here is the comment on the page, “gotta tell ya, politics in the age of citizen media is going to be fun as hell — what’s next?” True enough. (TB)
  • Stereogum provides a way that you, too, can have your say on what song should have played at the end of The Sopranos this season. Enjoy that! (TB)

The Silver Surfer takes over the London Eye

fantasticfour_london_wheel.jpg20th Century Fox has become the first advertiser to be allowed to take over the London Eye observation wheel, using it as a promotion for Fantastic Four: Rise of the Silver Surfer, reports Variety.

The promotion has put a 100-foot mesh recreation of the Surfer in the middle of the Eye, as if he’s flying straight through it. The movie’s cast will also be placed in four of the Eye’s cars for press interviews as part of the publicity junket for the movie.

The Eye is the setting for a major action set piece in the movie, one reason why the studio worked from the earliest stages of the movie’s production to secure the promotional placement. British Airways, which operates the Eye, says it may not ever do this again for an advertiser.