Yikes am I behind. Let’s clear out the “OTD” folder in Newsgator and start fresh tomorrow.

  • A study by the Keller Fay Group says that word-of-mouth is the biggest factor when making a purchase decision, with business execs carrying more influence than others. (CT)
  • David Armano expands on the “we are the brand” theme in a post that absolutely must be read. (CT)
  • MySpace News is apparently not getting much usage. This would be shocking if it weren’t for the fact that just about everyone who looked at it predicted this exact outcome. So it’s not. I was going for irony. Oh be quiet. (CT)
  • Am I the only one who thinks Microsoft filing all sorts of overly aggressive patent lawsuits is going to backfire on them so badly it will make soccer riots look like a Smurf picnic? (CT)
  • Mark Glaser looks at micro-blogging. (CT)
  • Search engines are increasingly pointing people towards blogs and other “alternative” news sources as they look for information, with gossip blogs playing a large role in how people are consuming media. (CT)
  • If marketers are looking for ways to leverage social news sites, Search Engine Land recommends looking beyond Digg as competitors in that space pop up seemingly hourly. (CT)