I don’t usually blog about personal stuff but I’d like to say that Free Comic Day contributed to one of the best Saturdays I’ve had in a long time. I took my two boys (5 and 3) figuring they’d each pick out a comic and we’d be on our way.

Instead we arrived at the Graham Cracker’s Comics in Naperville and were informed each of us could pick out three of the comics being offered, which they had displayed nicely on the wall in back of the counter. In addition to that there was a table with some free Batman HeroClix figures and a Fantastic Four 2 movie poster.

It might seem like a little thing but this was such a pleasant experience. There’s nothing quite like exceeding customer expectations – and being extremely friendly about it, as the guys behind the counter were – to maintain that customer loyalty.