Blades of Glory updates

Of course. I publish my first full Movie Marketing Madness column in months and just days afterwards there are new stories about Blades of Glory. Argh.

Anyway, Brandweek has a story about how Orbitz got some product placement in the movie during post-production. In fact, as the story says, the movie is rife with product placement from a bunch of different companies.

Second, it seems Universal sent a bunch of people some specially designed Blades cereal. Yet here I sit with my Flickr account and got nothing. Siiigh.