Weight Watchers account up for review

The winner will be decided based on their ability to shed pounds inside of a two-month period.

Weight Watchers in Play

Cubs put ads on Wrigley doors – Chicago decides to burn down city again instead of let this happen

Via the Trib:

MESA, Ariz. — Bricks and ivy have made up most of the outfield walls at Wrigley Field for the last 70 years, but the Cubs will alter the ballpark’s famous backdrop for at least the next two years with advertisements on the old green doors.

The Cubs announced a multiyear deal Wednesday with Under Armour, a sports apparel company, agreeing to place its logo and name on the outfield doors. Terms of the agreement were not announced, but the ads will be in place at least through 2008.

wfivy.jpgI know that the popular opinion is going to be that this is a desecration of all that’s good and holy in the universe, but they are just utility doors we’re talking about. It’s not like the team is allowing Target to paint the leaves on the ivy red and white. So far the majesty of Wrigly has remained intact as ads have been added to the buildings across the street, in back of the batter’s box and everything else that didn’t run away from the Cubs’ marketing team. Hell, we’re sitting here nine years after lights were installed and the Rapture hasn’t started as of yet.

Advertising is a way that companies, including sports teams, are defraying costs and raising revenue. Let’s live with it.

I’m so glad the MSM is up on Web 2.0 stuff

What Was Google Thinking? — Wednesday, Feb. 14, 2007 — Page 1 — TIME

I think the fact that google didn’t make a clear letter L in its valentine’s doodle yesterday is the clearest sign yet that we’re in a bubble .

Seriously, why is Time writing about this? I mean, Google explained this yesterday. If they’re going to be writing about Google then they need to be reading about Google too.

The headline alone makes my head hurt

And I didn’t even dive into the actual story.

GREY GOOSER Vodka Creates Customized Rolls-Royces to Help Promote Social Responsibility Message

LOTD: 2/15/07

  • On Wednesday, Consumerist seemed to have ticked off some members of the Flickr community, and posted a mea culpa regarding their use of images found on the photo sharing site (TB)
  • Does Microsoft’s hiring of Michael Gartenburg as an “evangelist” remind anyone else of Journey hiring someone to replace Steve Perry in the band? In this scenario Robert Scoble is Steve Perry. (CT)
  • Speaking of evangelism, Blogspotting has a neat look at how blogging is often like religion. (CT)

Zodiac promoted with mock-ups of real killer pamphlet

What the heck is the Zodiac marketing team thinking? They’ve plastered lightpoles and more in major cities across the country with pamphlets for the movie that look like the original police sketches of the actual killer. Yeah, there’s a little “In theaters March 2nd” line at the bottom but how much is that going to get noticed when people are staring at the sketch of the serial killer in their neighborhood. Not a good idea.

MMM named Site of the Week

FlixFind, a site that looks like it aims to aggregate movie content from around the web, has named l’il old MMM as it’s “Site of the Week.” Thanks to Kevin, who runs the site for the shout-out and the heads-up.

iMediaConnection – From Searches to Purchase

There are some interesting points raised in this ClickZ story about how search and filters are being utilized in the online movie distribution market. For the most part, ecommerce sites like Blockbuster or Netflix have taken an either / or mindset to the process of finding films, asking consumers to rely either on pure search or driving them down a filtered path to their film choices by selecting ratings data, studios, genres or a number of other criteria.

Amazon is the rare exception that uses both strategies to help consumers find the films they’re looking for. Users can conduct a search initially but are then are given the option to utilize — what Chris Anderson calls — pre- or post-filters. Pre-filters are those that are designated by the content creator (genre, studio, et cetera). Post-filters, on the other hand, are recommendations provided by the site’s community after the content’s release. That’s where users can review other users’ opinions on films for recommendations like, “if you liked this, you might also like…”. Netflix does this particularly well, offering lists of other movies that are similar to those added to your queue, for instance.

Source: Make the Link from Searches to Purchase