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Film Distribution, Movie Marketing

2007

Not looking pretty for the theater chains. DVD releases are happening sooner because studios are desperate to recoup the money they didn’t make during the theatrical release, the audience is increasingly choosing to stay home and play video games and prices are just too high for people to go out. That could lead to 2007 seeing some chains shuttering and others competing fiercely for the public’s attention.

Remind me again why the studios are propping these people up? Isn’t it in their financial interest to get as much money as possible, even if it means cutting out theatrical exclusivity?

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