Michael Arrington at TechCrunch is talking about how he now “gets” JPG Magazine. The title works something like this:
1) Photographer submits picture they took to an online site
2) The online community ranks and votes on which ones they think are the best
3) Those winners get their photos printed in a print version of the title
This makes complete sense to me. There is still tremendous allure to seeing your name in print, on TV or in some other form of controlled media. I know, that was supposed to disappear as a concern with the rise of social media, a time when anyone can publish online, create professional video or do just about anything else a big, corporately controlled outlet can do.
But just because the barrier to entry has been eliminated doesn’t mean that people don’t keep trying to clear the barriers that are still in place. It still means a lot when what you’ve done is granted time in a media where time, whether it be measured in actual time or column inches, is an asset that needs to be allocated to those things items that are deemed to be worthy of mass awareness. Trying to meet that standard is something that, just like any other goal, is worth trying to meet.