Like Brian Oberkirch, I really enjoy strategies that get down into the nitty-gritty of who a company is reaching out to and why. Outreach means absolutely nothing if it’s to the wrong group.
Hey, if I’m not worthy of my own Wikipedia entry then no one is.
Author Steven Johnson has shown that the information provided by websites and local bloggers can lead to greater understanding of not only current events but also the past.
I’ve said it before and I’ll say it again: The biggest reason I love how people are self-publishing is that they’re covering niche topics that it’s not financially viable for big media to cover.
The Bivings Report lays out the stats on how magazines are using new media tools such as blogs, RSS and more. It’s a great read. It’s important, I think, to look past what we might consider low numbers and realize that the fact that publishers are using them even at this level is great.
Seems the MPAA had a hand in killing a bill that would have made “pre-texting,” the practice of mis-representing yourself in order to gain private information, illegal. The movie trade group claimed such a law would make it impossible for it to investigate piracy.
Almost under our noses a new business model emerged that allows people to only pay for the things they want. That means trouble for companies, like photo film makers, who profited off the fact that you had to print the entire roll of film. Now you just have to print out the ones you want.